Bob Ross x Toyota

Description

Unveil the synergy of Toyota Tacoma's adventurous spirit with the tranquil beauty of Bob Ross's nature paintings in this Advertisement Campaign. Targeting ages 25-45, the campaign reinvigorates Toyota's image, especially among younger demographics.

Design Problem

Craft an ad campaign harmonizing Bob Ross's nature paintings with Toyota Tacomas, portraying the adventurous and reliable nature of the trucks. Optimize display platforms for effective reach, rejuvenating the brand's image among the target audience.

Software

Indesign Photoshop Firefly

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